What is Marketing Cloud Next?
Marketing Cloud Next is Salesforce’s major re-imagining of its marketing solution. Unlike the current marketing applications, which are built on a patchwork of different technologies, Marketing Cloud Next is developed on the same core technology stack as Salesforce’s other flagship platforms. This marks a significant shift, bringing consistency, better integration, and a more unified experience across Salesforce’s ecosystem.
Marketing Cloud Next is not a product per see, instead it serves as an umbrella concept for a complete rethinking of the marketing experience. At its foundation, it is powered by Data Cloud and Salesforce’s AI engine, Agentforce, bringing everything together into a single, unified environment. The result is an end-to-end marketing workflow that covers every step: segmentation, campaign management, cross-channel orchestration, personalization, and analytics.
Currently, this new vision is taking shape in two different forms. On one side are the newcomers, built on Salesforce’s core platform technologies: Marketing Cloud Growth and Marketing Cloud Advance. On the other, customers can continue using the existing marketing products, Marketing Cloud Engagement and Marketing Cloud Account Engagement, which integrate into the Next generation of technologies.
How does Marketing Cloud help you achieve your goals?
Reach the audiences that matter
Let's have a quick look at how Marketing Cloud Next can help you with your marketing objectives
Reach the audiences that matter
Built on the foundational of Data Cloud, Marketing Cloud Next gives marketers the ability to create a rich view of individuals of their target audiences. By bringing together data from multiple sources, the platform generates comprehensive unified individual profiles. With these profiles in place, segmentation becomes a breeze, whether through the platform's intuitive interface or simply using natural languages prompts that build the segments for you. In addition to making segmentation simple, marketers can find insights for other segments through predictive AI, lookalike audiences, and Salesforce’s data visualization platform, Tableau.
Let your customers know that you know them
Speaking to customers as individuals goes a long way toward making your message resonate. Personalized language, two way dialogues, careful channel selection, and content significantly boost engagement and conversions. Leveraging the platform’s core functionality such as Flow, agentic AI, and Content Management, Marketing Cloud Next enables personalized experiences that help you connect with customers at every stage of the lifecycle, driving stronger relationships and measurable business results.
Automate and Speed up your work
Probably, the most disruptive element to your marketing teams is that Marketing Cloud Next will bring changes and new ways of working. In the case of Growth and Advanced Editions, the obvious change is that everything is under the same roof. Sales, Service, and Industry cloud will sit alongside Marketing Cloud, meaning that it is no longer necessary to learn two toolsets. Navigating, reporting and accessing the data from the source is now under one platform.
On top of this unified platform and shared data, the agentic layer introduces powerful automations and time savings that reshape how marketers work. These include assistance with segmenting data, generating content, processing engagement signals, and acting on them automatically.
No one really has a 100% vision of where Agentic AI and AI will take us. Nevertheless, there is no doubt that a big chunk of peoples work, be they, marketers, creatives, developers, will be accelerated by these new technologies. Marketing Cloud Next is putting all its efforts into being at the forefront of this technological shift.